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📌 Decision Log

In short

  • What we decided for Visualli®, newest first, one line each.
  • Revisit a decision when its "why" stops being true.
When Decision Why
Oct 2026 "Start free", not "Join early access".
Anyone can sign up straight away.
📣 GTM & Positioning
"Join" sounded like a waiting list.
Oct 2026 Design system first.
Every feature is shaped for all surfaces before it's built.
🛠️ Technology & Product🎨 Brand & Design
One experience everywhere. The open spec stays in sync.
Oct 2026 Visualli® registered.
Moved from ™ to ®.
🎨 Brand & Design
Protect the name before wider launch.
Sep 2026 People and AI agents build together.
People set the direction; agents speed up specs and code.
🛠️ Technology & Product
A small team ships like a bigger one.
Aug 2026 Real product, not a demo.
Retired the standalone demo site for early access.
📣 GTM & Positioning
People should try the real thing.
2026 Personal, not team.
Personal knowledge, not whiteboarding.
📣 GTM & Positioning
Clear space apart from Miro and Canva.
2026 Consumer first.
B2C now; B2B2C and B2B later.
📣 GTM & Positioning
People bring their vaults to work.
2026 Open standard.
The .visualli spec and renderer are open source.
🛠️ Technology & Product
Become the format, not a feature. Free viewers drive sharing.
2026 EU-hosted, serverless.
Serverless, in Ireland.
🛠️ Technology & Product
Trust for personal vaults, very low running costs.