💬 Dilemmas

In short

• A dilemma is a decision about Visualli® we haven't made yet. Each fits on one page.
• They cut across areas; the pills show which angles each one touches.
• Every dilemma is also in the menu on the left.

Open

• Bootstrap or raise?

  Do we bootstrap until traction is seen and felt, or raise money to command the traction, connections and expertise we need?

  💶 Fundraising📣 GTM & Positioning🛠️ Technology & Product

• From free users to the first paying customer

  What should we do, and not do, to go from many free test users to our first paying customer?

  📣 GTM & Positioning🛠️ Technology & Product💶 Fundraising

• From one-off utility to daily habit

  What turns a great first map into a reason to come back every day?

  📣 GTM & Positioning🛠️ Technology & Product🎨 Brand & Design

• Staying relevant when Big Tech adds visual mapping

  When Big Tech ships visual maps for free, do our three moves together make a moat, and what are we missing?

  📣 GTM & Positioning🛠️ Technology & Product💶 Fundraising

Also on our mind

Questions that aren't a full dilemma yet.

• Which segment has the sharpest pain and the shortest path to paying? Is "visual learner" something people identify with, or just a feature?
  📣 GTM & Positioning
• What do sensible marketing and sustainable growth look like in our 0 → 1 year?
  📣 GTM & Positioning
• What mental model, and what product and platform changes, take us from hundreds to millions of users?
  📣 GTM & Positioning 🛠️ Technology & Product
• Is the open standard a moat? What else builds a long-term moat?
  🛠️ Technology & Product 💶 Fundraising
• Which analytics, retention and quality metrics should we instrument now, to understand and support our users better?
  🛠️ Technology & Product
• Which investors back an open-standard, consumer-first learning company? How do we build investor relations before raising, and which parts of our story need proof?
  💶 Fundraising
• Does the brand feel distinctive next to Notion, Miro and NotebookLM? Is "a Visualli" (the name for a map) an asset? Is inclusivity the headline or the proof?
  🎨 Brand & Design
• B2C and B2B: how do we balance them, and when do we start B2B?
  📣 GTM & Positioning 💶 Fundraising
• Pricing and geography: one global price, or local pricing by region? Packs or "unlimited"? How should schools pay? And which market do we focus on first?
  📣 GTM & Positioning
• The plan: do the tranches convince? Is 30% free → paid conversion realistic? Is €5k of compliance enough before the first school pilot?
  💶 Fundraising 🛠️ Technology & Product

How we use your advice

Feel free to reframe our thinking.
Each dilemma is our current framing. If we're asking the wrong question, tell us.

We write down what we did with it.
Your advice goes under Advice received on the dilemma. Once we decide, the decision and why go into the Decision Log.